However, it’s still worth the effort to invest in certain physical photography marketing materials. Most photographers’ target markets are online – social media channels such as Instagram, Facebook, Linked In, etc. While creating a digital marketing strategy is undoubtedly important to market your photography business in 2023, having an offline strategy is still something to consider. Invest in photography marketing materials The better you define your audience, the more clients you’ll get.Ģ. That’s just one quick example to show you how important it is to understand your target market. If you do engagement sessions, you’ll probably be better off advertising on Facebook. So, if you focus on senior portraits, your ideal clients are more likely to use TikTok.
Facebook’s largest demographic ranges between 25 and 34 years old. TikTok’s users are mostly under the age of 34, with the majority of them ranging between 16 and 24 years old. You need to know who your target audience is to define if you should be spending your budget on Facebook ads or a video marketing campaign for TikTok. Let’s say you have a portrait photography business and you want to advertise on social media platforms. The best way to get new clients is to understand who might be interested in your photography services and how you can reach them. You can be the best photographer in the world – but if you don’t have clients, you won’t be able to run a successful photography business.
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